Customer-Driven Quality Management provides practical tools, techniques, principles, and guidelines to illustrate how to successfully create and manage customer-driven organizations. Teaching how to integrate market-driven concepts, marketing aspects of quality, statistics, productivity, human resources, change management, and customer needs into an organization are paramount features of this book. Author Dr. Johnson A. Edosomwan also explains the what’s, why’s, and how’s of implementing and sustaining continuous quality improvement by knowing exactly what the customer needs and expects.